“Cruelty-free” means that no harm is done to animals in any possible way. The term has become quite popular, and most of the product companies today have started printing “cruelty-free” on their product labels. So, if you are an animal lover, you know which products to buy. Also, cruelty-free makeup brands are not always vegan; some products still use animal-derived ingredients but are cruelty-free also as no harm is done to the animals in making and testing the product.
Since its inception, PETA has strived for ethical treatment towards the animals. Their philosophy is clear, no meat, no dairy products, no hunting of animals, and no torturing. PETA’s philosophy covers many other species that are getting affected by human desires. Due to knowledge shared by PETA and other animal welfare organizations, many people have started to realize how various companies are illtreating animals by testing their products on them.
Today, we see a significant rise in the human population that condemns any acts of cruelty against animals. Most of the countries have no law against the testing of products on animals, and so animals are still getting tortured and killed. People have been working with animal welfare organizations to spread knowledge about animal cruelty and the benefits of going vegan. Programs have been initiated to evaluate if a specific product has been tested on animals or not, and thus “cruelty-free” term comes into the picture.
The cosmetic products companies have been under the radar of animal welfare organizations. Many people have raised question marks that some companies who claim to be selling cruelty-free products are actually not.
Now, let us look at some of the Cruelty-Free Makeup Brands.
1. Milani
Milani is a cruelty-free brand and very transparent when it comes to the ingredients they use. Their products are also PETA certified.
2. Aether Beauty
This brand only deals with vegan and organic products. Their products are organic and child labor free as well.
3. Anastasia Beverly Hills
Anastasia Beverly Hills is especially famous for its eyebrow products, but it also has a good collection of other makeup products. It provides 100% cruelty-free products, but remember, if you are looking for vegan collection, then not all of their products are vegan.
4. Lotus Herbals
One of the most popular makeup brand in the sub-continent that uses herbal ingredients in their products that are cruelty-free.
5. Colorbar
India’s leading brands of color cosmetics, a cruelty-free famous makeup brand that has a reach in various countries as well.
6. Urban Decay
Urban Decay is a subsidiary of L’Oreal and is famous for its eye palette collection. PETA has recognized it as one of the best cruelty-free product company.
7. Fluide
An upcoming brand that believes in cruelty-free products for both men and women. This brand is known for its unisex marketing. The product is paraben-free as well.
8. Becca
Well known for its face highlighters, Becca delivers high-quality makeup products. It empowers you to find your glow.
9. Hourglass
Owned by Unilever, they claim to use cruelty-free cosmetic products. They also have a vast vegan collection.
10. Too Faced
Great for natural makeup, cruelty-free, and tons of vegan options. Their product is quite fun in packaging with quirky quotes.
There are many more brands in the cosmetics market today that claim to have cruelty-free makeup brands, but, it is always a good option to do some research before opting for any brand.
Happy Vegan Makeup!
