Over the last decade and a half, we have seen many new social media platforms flooding the internet. This is not surprising considering the exponential rise of users who spend most of their time on these platforms.
Social Media has become an essential part of people’s lives, as it brings them together even when they are miles apart. It helps them to remember birthdays proactively, allows them to meet different people, and so on. There was a time when only Orkut, MySpace, and Linkedin were the big players in the social media market. Currently, we have Facebook, WhatsApp, Snapchat, Instagram, TikTok, Twitter, and many more startups investing in the idea of social media platforms.
What Are the Social Media Trends?
Various businesses, considering the number of users, have started implementing their marketing strategies on social platforms to attract their target audience. Thus, today, it has become important for businesses to keep up with the pace of current social media trends.
See also: Check out social media news of the week.
Let us take a look at some of the social media trends that will be prominent in 2020, and will impact the web marketing world.
1. Influencer Marketing
One of the most important social media trends to look out for in 2020 will be “Influencer marketing,”. This has already been a success factor for many companies in delivering their business goals. Influencer marketing helps businesses in expanding their target audience, which is otherwise extremely tough to handle alone. As more and more businesses are infiltrating the market, Influencer marketing will inevitably become more prominent on social media. This will also give a platform for micro-influencers where the companies will have a small budget.
2. Stories
We all know that most of the social media platforms today have incorporated the feature of Stories that enables users to deliver a certain message interactively. The stories though started as a feature for social media users. And it is now gaining popularity among the businesses for the marketing of their products in a more compact and effective way. So, it would not be wrong to say that Stories will gain more popularity as multiple businesses will enter the market. This will also be a social media trending topic in 2020.
3. Augmented Reality
Due to its capability to bring the digital and human experience together, AR has gained popularity in the past few years among social media platforms. AR is helping social media platform users to have real-time experience anytime, anywhere. For example, Instagram has an AR feature where users can experiment with various face makeup features to have a view as if they were at some makeup store in reality. More and more social media platforms are trying to add AR features to attract more users; thus, AR is undoubtedly another social media trend to look out for in 2020.
4. Chatbots
We all would have certainly used the chatting facility on various social media platforms. Because this has been part of the company’s customer care to resolve any issue. But most of us may not know that the person on the other side doesn’t necessarily have to be a human. Most of the social media platforms have started to apply the idea of chatbots, as they help in reducing resource cost and efficient task handling. Many other businesses are planning to use chatbots in the near future. Chatbots will only evolve with time, and will surely be a social media trending topic of 2020.
Social media will not be limited to the aforementioned trends only. There are many other trends that businesses will have to keep a watch on and make use of it to expand their customer base. Live video facility, Paid Advertisements, shopping experience, analytics, etc. are expected to evolve in the coming year.
