To grow your social media audience, it is quite necessary to attract your audience. If you do not have a good or interactive audience, there is no point to talk to a brick wall.
Hence, I am here with a few trusted ways or you can say strategies to grow your social media audience. Building an audience can be hard in the beginning but trust me when you start receiving a good response from the larger audience, you drive more traffic to your social media. Let me take you through those ways following which you can grow your social media audience.
1. GIF strategies
Animated GIFs are one of the oldest elements of the Internet. GIFs have been extremely popular since the early days of the Internet. The repetitive animations are also an integral part of the social web, especially since Facebook made them possible in posts and comments.
2. Ask me anything (AMA)
Ask me anything is a social media tactic that is relatively well known in the American cultural area, but very unknown in this country. As the name suggests, someone answers the questions of the target group, usually during a defined period (e.g., during a 30-minute live stream).
3. Takeover to grow your social media audience
Social media takeover is a particularly nice tactic for companies that either cannot produce enough interesting content themselves or want to “outsource” part of their work to third parties. This principle has long been known in the USA, and it is also used extensively in some industries (e.g. fashion, fitness). In turn, it is completely unknown in other industries.
4. Group strategies
Another strategy that is used by far too few companies: the use of groups. In principle, this is comparable to the forums that existed before the actual social media term, only that the establishment of such a forum was always subject to relatively high hurdles in terms of effort and costs.
5. Passion Pages to grow your social media audience
The Passion Pages strategy is always used when the company is unknown or does not want to be known at all (because the brands play the main role, not the company as the sender). And also when the company, the brands or the products are too “boring “Are for social media. What should you write about screws, cables or cough syrup?
See also: Social Media News of the Week 2020.
6. Frontal videos / explanatory videos
I don’t know a real name for this tactic (and none of the colleagues interviewed have been able to give me a name for it). I, therefore, call them “frontal videos.” The principle is simple: someone stands in front of the camera and explains something.
7. Cooperation to grow your social media audience
Social media cooperation is again a technique that has been used intensively by social media professionals for a long time, but which most companies (especially in the middle class) have never heard of.
8. Two-tier content
The strategy of the two-stage content is particularly suitable (but not only) in B2B marketing. Often, (manufacturer) companies are unsure what to post or see the problem that they have no end customer contact and do not play content directly to the end customer.
9. Ego bait
In the online industry and especially in SEO, we are used this for a long time, outside of which there are very few examples. We are talking about “Egobait”.
10. Live Sessions
Try to go live on any social media, not every day but once a week or once a month so that you can simply interact with your audience. It will help you to grow your social media audience.
Conclusion
The following applies to every example: do not hang yourself up to the specific example. Always ask what’s in it for you. What can you learn from it? How could you test this principle for your industry? What ideas can you “steal” from the other industry? And then adapt it to your industry and target group, put your stamp on the whole thing, and down the post.
See also: Top Social Media Trends to Watch in 2020.
